Rust is geen beloning. Het is brandstof.

Evi Hanssen is one of the ambassadors of Slow Up for Humanity, lending her voice to a movement that invites people to slow down, reflect and reconnect with what matters beyond speed and consumption.
Widely known as a television and radio presenter, Evi has in recent years also built a strong profile as an author and podcast maker. She writes and speaks openly about themes that are often overlooked in public discourse, bringing vulnerability and clarity to subjects such as life transitions, the menopause, and living alcohol-free.
This year, she also took part in a no-buy challenge, choosing to go for an extended period without buying new clothing. This decision fits within her broader exploration of consumption, sufficiency and conscious living, and resonates strongly with the values at the heart of Slow Up.
At the heart of her involvement in Slow Up is a simple but powerful message:
“Rust is geen beloning. Het is brandstof. Voor de mens en de wereld waar we op mogen wonen. Daarom blijf ik liggen voor slow up. Laad jezelf met rust. Laat de wereld op adem komen.”
Through her work and her way of living, Evi invites us to reconsider what we normalize as “busy” or “necessary,” and to make space for rest as a vital part of life. Her voice adds depth to Slow Up’s central question: what might change if we allowed ourselves and the world to slow down?